The task is to work in a team of about four students to conduct an industry analysis and deliver a presentation to the class (see details below). This analysis should consider such things as company and industry background and factors shifting demand and supply in the industry. Analytical results should be reported in the presentation. Student presentations are delivered in class on Wednesday, March 27th, for the Wednesday class and on Thursday, March 28th, for the Thursday classes. The presentation slides are to be submitted by 11.55 pm on the day of the presentation via the submission portal on Canvas. Only one member of each group needs to submit a copy of each group's presentation. The criteria that will be used to grade the presentations are shown below.

The Task

The task is to conduct an industry analysis and deliver a presentation to your peers. The analysis should take into account such things as company and industry background, as well as factors shifting demand and supply. Analytical results will be reported verbally, and each group will make a single

presentation and submit their slides.

You need to pick a company to use as a case study. You can pick any company based in Australia.

The company can be any size and can be the company you work for (but doesn’t have to be). It will be easier if you pick a company that falls within a well-defined industry group.

The presentation should follow a clear structure. That is, divided into sections with different headings and, if necessary, subheadings (e.g., "Section 3: Factors effecting demand"; "Section 3.1:

Preferences"; "Section 3.2: Substitutes"). You are free to structure the presentation how you see fit, but your presentation will need to include the following details:

Background overview for your chosen company (i.e., the industry* it belongs to and helpful metrics, such as the company’s market share).

An analysis of how the industry is performing relative to appropriate benchmarks (e.g., historical, other industries, broader economy).

An analysis of how the company is performing relative to the industry it belongs to (e.g., EBITDA, Profits, share price growth vs. the industry average).

In deciding what information to include in the presentation, ask yourself whether the information would be useful to an executive at your chosen company (or their competitors). The purpose of the presentation is to understand the position of the company within the broader industry and economy.

You should utilise appropriate instruments to critically analyse your industry’s position. Instruments can include the frameworks covered in Module 1 as well as methods you covered in earlier subjects (e.g., SWOT, Porter’s Five Forces).

A high-quality presentation will utilise relevant industry and company statistics and present data in a way that is clear, coherent and easy to understand. The use of tables and charts is highly recommended.