|
Learning outcomes (to be assessed): In the brief you are provided with a specific aim for the brand campaign and are required to develop an innovative and integrated communications campaign for the brand to achieve the given aim. |
||||||||
|
LOs assessed with this assessment: 1. Critically appraise contemporary practice in brand promotion across a range of communications channels and platforms. 2. Critically evaluate contemporary brand practice within the theoretical contexts of branding and marketing. 3. Conduct secondary and primary, market and consumer research and use findings to inform. the production of a strategic plan for brand communications. |
Assessment Aim:
This project is intended to develop a professional promotional campaign applied to fashion businesses.
Assessment Requirements:
you will need to establish a set of marketing, communication and creative objectives that will help you frame. your communication strategy. You will then develop an integrated communications campaign which will convey one single overall message to consumers.
Assessment Task:
All the choices you will make in designing your campaign need to be theoretically justified by your research. You are expected to use theoretical frameworks to guide and develop a strong, research informed narrative for your submission. You will include a summary of costs for the campaign. All promotional tools and tactics (communications mix) used in your campaign will enable you to fulfil the given marketing aim and your objectives. You will produce a branded, compelling, and professional document which will provide the reader with a clear understanding of your idea based on good storytelling and a fluid written style.
