Reminder: If you are reproducing words from the annual report, please put them in “quotation marks” and indicate the note or page number reference. Alternatively, you may consider using screenshots (it would be great if you could crop them properly and show just the necessary or relevant parts). Please refresh your understanding of SMU’s Code of Academic Integrity and do not attempt to pass off some other people/organisation’s words as your own without proper attribution.

Section A: Company Information

Task 01 [Background]: [A] Write a brief description of the company you have chosen (including an overview of its principal products/services, locations or areas of operations, etc). [B] Why did you choose this company for this assignment? [C] If you have to compare this company to others in the same general competitive space, who would they be?