预定/报价
MKTG7030 Assessment Task 02 v1
MKTG7030 Assessment Task 02 v1
yet2024-09-06 17:57:33

Welcome to the assessment guide. This is a task in two parts. One backwards facing review, one forwards facing decision set, and one (maybe two) appendix in support. You have been working on your project, either in a team, or as an individual, or as an individual in a team, and in this paper, you’re going to combine practice with theory.

Part 1: Benchmarking Plans against Reality (10%)

References are not required for Part 1. Original work is required, because this is your appraisal of your project, and your performance within that project and any variance between plan and implementation as you have experienced it. You need to present evidence from your project’s own metrics to answer the questions. Appendix 1 and Appendix 2 connect to Part 1

This is a mid-way checkpoint. Based on your personal experience of your project, and the progression of this project to the goals, address the following questions:

· Briefly outline your project (what it is, what it does, what platform. it is one, and who is the main audience for the value offer).

· Address how well are you progressing towards meeting your goals as set out in Assessment 1? Use Appendix 1 to provide the evidence of your progression towards these planned goals based on the metrics of your project.